Breakout 3
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Saturday
|
2:30 pm
Aldrich 111
Culture

Marketing, Management, and Representation in African Sports

African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

Marketing, Management, and Representation in African Sports

African athletes are capturing the world's attention, but the business infrastructure behind them is still being built. This panel explores how marketing, management, and representation in African sports are evolving — from athlete branding and endorsement deals to league development and media rights — and what it will take to build a thriving, African-owned sports industry.

America/New_York
Mar 28, 2026 2:30 PM
Aldrich 111

Other Sessions

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Breakout 1
|
Saturday
|
1:30 pm
Spangler Auditorium
Geopolitics
Speculation, Truth, and State Capacity
Examining how effective governance and institutional strength can accelerate Africa's economic transformation.
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Speculation, Truth, and State Capacity

This panel explores the pivotal role of the public sector in fostering Africa's economic transformation through effective policymaking and institutional innovation. By examining lessons from across the continent, panelists will highlight how strategic governance, sound monetary policy, and strong institutions have laid the groundwork for thriving private sector growth and long-term prosperity.

America/New_York
Mar 28, 2026 1:30 PM
Spangler Auditorium
More Info
Specials
|
Saturday
|
4:20 pm
Klarman Auditorium
Diverse
Faculty Address: Hakeem Belo-Osagie
A faculty address by Hakeem Belo-Osagie at the 28th Annual Africa Business Conference.
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Faculty Address: Hakeem Belo-Osagie

Join Hakeem Belo-Osagie for a faculty address at the 28th Annual Africa Business Conference at Harvard Business School.

America/New_York
Mar 28, 2026 4:20 PM
Klarman Auditorium
Host
Moderator
More Info
Breakout 1
|
Saturday
|
9:00 am
Aldrich 112
Geopolitics
Beyond Sides: How Africa Designs Partnerships That Deliver
How Africa is charting its own course in an increasingly multipolar world.
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Beyond Sides: How Africa Designs Partnerships That Deliver

In a world of shifting alliances and great power competition, Africa is no longer content to be a passive player. This panel examines how African nations and leaders are designing partnerships on their own terms — balancing relationships with traditional Western allies, China, and emerging partners — to maximize the continent's strategic interests and economic sovereignty.

America/New_York
Mar 28, 2026 9:00 AM
Aldrich 112
More Info
Keynotes
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Saturday
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10:15 am
Klarman Auditorium
Finance
Keynote | Capital, Control, and Africa's Economic Agency
Join Moulay Mhamed Elalamy and Tope Lawani for a keynote exploring capital, control, and Africa's economic agency.
More info

Keynote | Capital, Control, and Africa's Economic Agency

Join Moulay Mhamed Elalamy, CEO of Saham Group, Tope Lawani, Co-Founder and Managing Partner of Helios Investment Partners, and Yvonne Ike, Managing Director, Head of Sub Saharan Africa, Bank of America for a keynote exploring the dynamics of capital, control, and economic agency across the African continent.

America/New_York
Mar 28, 2026 10:15 AM
Klarman Auditorium
Strong bonds

Africa Focused,


Globally connected

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