Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Breakout 2
|
Saturday
|
1:30 pm
Aldrich 108
Geopolitics
Africa's Critical Minerals: The Long Game Toward Structural Change
Africa's strategic position in the global race for critical minerals.
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Africa's Critical Minerals: The Long Game Toward Structural Change

Africa holds a disproportionate share of the world's critical minerals essential for the global energy transition, from cobalt and lithium to rare earth elements. This panel examines how African nations can leverage their mineral wealth strategically — ensuring equitable partnerships, local value addition, and sovereign control over resources that will shape the global economy for decades to come.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 108
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Breakout 2
|
Saturday
|
1:30 pm
Aldrich 107
Culture
Business of Fashion in Africa
How African designers are scaling globally while building locally.
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Business of Fashion in Africa

Despite flashes of global attention, African fashion brands often struggle to achieve lasting prominence. This panel brings together leading designers and fashion entrepreneurs to discuss how Africa's fashion industry can build on its unique strengths — local artisanship, sustainability, and cultural richness — to create commercially viable brands that compete and win on the world stage.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 107
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Lunches
|
Saturday
|
12:15 pm
Batten 301
Ecosystem Development
L&L: How We Made It in Africa Book Launch and Q&A
Book launch and Q&A for How We Made It in Africa.
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L&L: How We Made It in Africa Book Launch and Q&A

Join this special lunch session for the launch of How We Made It in Africa, followed by a Q&A with the author. Explore the stories, strategies, and lessons behind some of the most successful businesses built on the African continent.

America/New_York
Mar 28, 2026 12:15 PM
Batten 301
Host
Moderator
Speakers
In process of uploading
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Lunches
|
Saturday
|
12:15 pm
Batten 203
Finance
L&L: CrossBoundary
A lunch-and-learn session hosted by CrossBoundary.
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L&L: CrossBoundary

Join CrossBoundary for a lunch-and-learn on investment advisory and asset management in frontier markets. Learn how CrossBoundary is unlocking private capital flows into Africa's most underserved markets and creating scalable investment models for the continent.

America/New_York
Mar 28, 2026 12:15 PM
Batten 203
Host
Moderator
CrossBoundary Group
Speakers
In process of uploading
Strong bonds

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