Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Breakout 2
|
Saturday
|
1:30 pm
Aldrich 107
Culture
Business of Fashion in Africa
How African designers are scaling globally while building locally.
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Business of Fashion in Africa

Despite flashes of global attention, African fashion brands often struggle to achieve lasting prominence. This panel brings together leading designers and fashion entrepreneurs to discuss how Africa's fashion industry can build on its unique strengths — local artisanship, sustainability, and cultural richness — to create commercially viable brands that compete and win on the world stage.

America/New_York
Mar 28, 2026 1:30 PM
Aldrich 107
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Breakout 1
|
Saturday
|
9:00 am
Aldrich 109
Diverse
Reimagining African Philanthropy for Self-Determination
Building locally driven models of giving that center African agency and leadership.
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Reimagining African Philanthropy for Self-Determination

As the global philanthropic landscape evolves, a new generation of African givers and institutions are reimagining what effective philanthropy looks like on the continent. This panel explores how African-led philanthropic models can move beyond dependency on external donors, center local knowledge and agency, and channel resources toward the initiatives that matter most to African communities.

America/New_York
Mar 28, 2026 9:00 AM
Aldrich 109
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Lunches
|
Saturday
|
12:15 pm
Batten 302
Tech
L&L: Building and Financing a Bankable Renewable Energy Business in Africa (RiA)
A lunch-and-learn session hosted by Research ICT Africa (RiA).
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L&L: Building and Financing a Bankable Renewable Energy Business in Africa (RiA)

Join Research ICT Africa (RiA) for a lunch-and-learn exploring how digital policy and ICT research are shaping Africa's technological future. Learn about the critical role of evidence-based research in driving digital inclusion and innovation across the continent.

America/New_York
Mar 28, 2026 12:15 PM
Batten 302
Host
Moderator
Speakers
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Keynotes
|
Saturday
|
11:15 am
Klarman Auditorium
Ecosystem Development
Keynote | Feeding a Billion: The Business of Africa's Agrifood Sector
Join Hajar Alafifi and Olasunkanmi Owoyemi for a keynote on the business of Africa's agrifood sector.
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Keynote | Feeding a Billion: The Business of Africa's Agrifood Sector

Join Hajar Alafifi, CEO of OCP Africa, and Olasunkanmi Owoyemi, Managing Director of Sunbeth Global Concepts, for a keynote on the opportunities and challenges of building Africa's agrifood sector to feed a billion people.

America/New_York
Mar 28, 2026 11:15 AM
Klarman Auditorium
Strong bonds

Africa Focused,


Globally connected

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