Breakout 1
|
Workshop
Saturday
|
9:00 am
Aldrich 110

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

Building Sustainable Global African Brands

Research by Brand Africa (www.brand.africa) has revealed that over the past 15 years, while 64% of Africans claim to believe in their continent, only 20% of the brands they admire are actually made in Africa. This disconnect is further highlighted by the mere 15% of intra-Africa trade.  However, a new chapter is unfolding with the ratification of the African Continental Free Trade Area (AfCFTA), opening doors for homegrown brands to flourish.Coupled with a renewed global spotlight on African brands, there has never been a better time for companies to capitalize on this momentum. Strong African brands now have the potential to not only drive economic growth but also reshape narratives about the continent.

The Building Sustainable Global African Brands masterclass will equip participants with insights, knowledge and skill and best practices to build compelling, impactful and differentiated global African brands in Africa; as well as a brand-led approach to reshaping the African narrative and perceptions.  

America/New_York
Feb 15, 2025 9:00 AM
Aldrich 110

Other Sessions

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Breakout 1
|
Saturday
|
9:00 am
Aldrich 108
Diverse
Building the Future of the Caribbean and Africa
Strengthening economic and cultural ties between the Caribbean and Africa.
More info

Building the Future of the Caribbean and Africa

The Caribbean and Africa share deep historical, cultural, and economic bonds that are being revitalized by a new generation of leaders, entrepreneurs, and institutions. This panel explores the growing opportunities for trade, investment, and collaboration between the two regions, and how strengthening these ties can create mutual prosperity and amplify shared voices on the global stage.

America/New_York
Mar 28, 2026 9:00 AM
Aldrich 108
More Info
Specials
|
Saturday
|
4:20 pm
Klarman Auditorium
Diverse
Faculty Address: Hakeem Belo-Osagie
A faculty address by Hakeem Belo-Osagie at the 28th Annual Africa Business Conference.
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Faculty Address: Hakeem Belo-Osagie

Join Hakeem Belo-Osagie for a faculty address at the 28th Annual Africa Business Conference at Harvard Business School.

America/New_York
Mar 28, 2026 4:20 PM
Klarman Auditorium
Host
Moderator
More Info
Breakout 3
|
Saturday
|
2:30 pm
Aldrich 012
Startups
Brick by Brick: The Realities of Building and Scaling a Venture
Honest insights on the realities of building and scaling ventures across Africa.
More info

Brick by Brick: The Realities of Building and Scaling a Venture

Behind every successful African venture is a story of grit, adaptation, and hard-won lessons. This panel brings together founders and operators who have navigated the complexities of building and scaling businesses across the continent, sharing candid insights on what it really takes — from early-stage struggles to growth-stage challenges — to build ventures that last.

America/New_York
Mar 28, 2026 2:30 PM
Aldrich 012
More Info
Breakout 3
|
Saturday
|
2:30 pm
Aldrich 112
Culture
Architects of Culture: Building the Next Generation of African Creatives and Thriving Creative Communities
How African creatives are building thriving communities and shaping global culture.
More info

Architects of Culture: Building the Next Generation of African Creatives and Thriving Creative Communities

Africa's creative economy is surging, driven by a new generation of artists, designers, and cultural entrepreneurs who are building communities and platforms that amplify African creativity on the global stage. This panel brings together leading creatives to discuss how they are building sustainable careers, fostering creative communities, and ensuring that African voices shape the future of global culture.

America/New_York
Mar 28, 2026 2:30 PM
Aldrich 112
Strong bonds

Africa Focused,


Globally connected

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